APMG Certified Program

Artificial Intelligence Practitioner

Unlock the power of AI with our self-paced eLearning course. Earn a professional qualification and digital badge as an AI Practitioner (AIP) certified by APMG International.

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12 Months Access
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APMG

Globally Recognized Certification

About Our Program

What We Do

We offer a unique, self-paced eLearning experience designed to empower you with the skills needed to thrive in the fast-evolving AI landscape. Our comprehensive modules provide flexibility combined with pre-recorded audio conversations and video tutorials to ensure you learn the latest tools and techniques.

Whether you're an aspiring AI enthusiast or looking to harness AI in your job role, our platform is your ideal destination. The result is a professional qualification and digital badge as an Artificial Intelligence Practitioner (AIP) issued by APMG International.

What You Get

Everything Included

Course Access

Access your course at any time. You have 12 months' access to all content and materials, plus lifetime access to the AIP Discord community.

Video Tutorials

Alongside the extensive AI Guide are video-based tutorials, with new videos added every week so you'll always be up-to-date with the latest tools.

Certificate

Your course includes the official online exam. Earn the AIP professional qualification and a digital badge.

Community

Join our Discord community where you can share ideas, get live support, and network with other community members.

APMG AIP Badges
Who It's For

Who Takes Our Courses?

If you want to use AI to achieve your goals, automate workflows, create amazing content, and stay ahead — the AI Practitioner program is for you.

Information Security

Information Security Roles

Use AI to enhance cybersecurity efforts, identify and mitigate threats, and improve overall security posture.

 Content Creators

Content Creators

Generate content for websites, blogs, social media. Write effective AI prompts to get the best creative results.

 Marketers

Marketers

Automate and optimise marketing campaigns, create content, generate leads, and nurture prospects using AI tools.

 Executives

Executives

Oversee AI initiatives, set strategic direction, and manage teams with AI-enhanced decision making.
View All 12 Roles →
Curriculum

Course Modules

Click on any module to see the content breakdown.

1
Module 1
AI Foundation
  • The Economic Potential of Generative AI
  • Unpacking Key Terms
  • The Realm of Large Language Models
  • AI Agents in the Spotlight
  • Navigating Data Privacy and Ownership
2
Module 2
AI in Action
  • Best practices when creating AI policies
  • AI Strategy for Businesses
  • AI Skills for Business Competency Framework
  • Intro to AI Ops
  • Exploring No Code AI Tools
  • Prioritising Safety in AI Operations
  • AI Playbook - UK Government
3
Module 3
Mastering Language Models & Prompt Engineering
  • Tools and Language Model Landscape (GPT-4o, OpenAI o1, ChatGPT Search)
  • Prompt Engineering & Design
  • Crafting Effective Prompts
  • Few-Shot Prompting Strategies
  • Fine Tuning LLMs
  • 500+ Awesome ChatGPT Prompts
4
Module 4
Creative Image and Video Generation
  • Stable Diffusion
  • DALL-E
  • Midjourney
  • Sora
  • Leonardo
  • Google VEO
  • Ultimate Midjourney Prompt Formulas
5
Module 5
Tools and Real-world Applications
  • Analytics
  • Business Productivity
  • Customer Support
  • Content Creation
  • Marketing
  • Product Design
  • Sales
  • Software Engineering
6
Module 6
Automating with AI
  • Getting Started with Automation
  • Classification Tasks
  • Summarisation Tasks
  • Sentiment Analysis Tasks
  • Extraction Tasks
7
Module 7
Chatbots Powered by AI
  • Custom Chatbots
  • Prompt Chatbots
  • Context Chatbots
  • Model Chatbots
8
Module 8
AI Plugins and Use Cases
  • ChatGPT Plugins Use Cases
  • GPTs
9
Module 9
Code Interpreter
  • Intro to Code Interpreter
  • Advanced Data Analysis (Enterprise)
10
Module 10
Wordkflows and Agentic Workflows
  • AI Workflows for Marketers
  • AI Workflows for Designers
  • Context Chatbots
  • Model Chatbots
11
Module 11
Library
  • Exam Design: Introduction, Structure, Content, Scoring System
  • Guidance for Candidates
  • AIP Mock Exam: 60 questions in 60 minutes
12
Module 12
AIP Mock Exam
  • Exam Design: Introduction, Structure, Content, Scoring System
  • Guidance for Candidates
  • AIP Mock Exam: 60 questions in 60 minutes
10
Specialism
AI in Marketing
  • Prompting for Marketers
  • Email Marketing
  • Social Media Marketing
  • Market Research
  • SEO
  • AI in Packaging Design
12
Module 12
AIP Mock Exam
  • Exam Design: Introduction, Structure, Content, Scoring System
  • Guidance for Candidates
  • AIP Mock Exam: 60 questions in 60 minutes
Image 1
  • 1. AI Foundation
    • 1.1 The Economic Potential of Generative AI
    • 1.2 Unpacking Key Terms
    • 1.3 The Realm of Large Language Models
    • 1.4 AI Agents in the Spotlight
    • 1.5 Navigating Data Privacy and Ownership
 Image 2
  • 2. AI in Action
    • 2.1 Best practices when creating AI policies
    • 2.2 AI Strategy for Businesses
    • 2.3 AI Skills for Business Competency Framework
    • 2.4 Intro to AI Ops
    • 2.5 The Role of an AI Ops Professional
    • 2.6 Tools of the AI Ops Trade
    • 2.7 Executing AI Ops
    • 2.8 Exploring No Code AI Tools
    • 2.9 Prioritising Safety in AI Operations
    • 2.10 Securing AI in an Enterprise
    • 2.11 AI Playbook - UK Government
 Image 3
  • 3. Mastering Language Models and Prompt Engineering
    • 3.1 Tools and Language Model Landscape
      • GPT 4o Update
      • OpenAI o1
      • ChatGPT Search
      • OpenAI Operator
      • LM Studio
    • 3.2 Prompt Engineering
    • 3.3 Crafting Effective Prompts
    • 3.4 Prompt Design
    • 3.5 The Art of Prompt Formatting
    • 3.6 Linking Prompts with Chaining
    • 3.7 Few-Shot Prompting Strategies
    • 3.8 Crafting Powerful Prompt Templates
    • 3.9 Enhancing Prompting with AI Assistance
    • 3.10 Handling Longer Documents
    • 3.11 Summarising Chunks
    • 3.12 Fine Tuning LLMs
    • 3.13 How to get GPT to sound like you
    • 3.14 RE2 (Re-Reading)
    • 3.15 Customising LLMs
  • 500+ Awesome ChatGPT Prompts
    • 1 Prompts for Business
    • 2 Prompts for Marketing
    • 3 Prompts for Writing and Content Creation
    • 4 Prompts for Finance
    • 5 Prompts for Career & Recruiting
    • 6 Prompts for Web Development & Programming
    • 7 Prompts for Technology
    • 8 Prompts for Education & Learning
    • 9 Prompts for Health & Well-being
    • 10 Prompts for Arts & Entertainment
    • 11 Prompts for Graphics & Design
    • 12 Prompts for Analytics and Data
    • 13 Prompts for other professions/purposes
 Image 4
  • 4. Image Generation
    • 4.1 Stable Diffussion
    • 4.2 DALL-E
    • 4.3 Midjourney
    • 4.4 Sora
    • 4.5 Pixverse
    • 4.6 Leonardo
    • 4.7 Haiper
    • 4.8 Domo AI
    • 4.9 Morph Studio
    • 4.10 HyperBooth
    • 4.11 ChatGPT 4o
    • 4.12 Google VEO
    • 4.13 Runway-Gen3
    • 4.14 FREE AI Video Tools
    • 4.15 Runway vs Luma
    • 4.16 Looping Video
    • 4.17 Kling AI
    • 4.18 Vidu
    • 4.19 Flux
    • 4.20 Canva AI
  • Ultimate Midjourney Prompt Formulas
    • 1.1 Introduction
    • 1.2 Getting Started with Midjourney & Discord
    • 1.3 How does Midjourney Work?
    • 1.4 Image Prompt Basics
    • 2.1 Magic Prompt Formula
    • 2.2 Ultra-Realistic Portrait Photography
    • 2.3 Logo Design
    • 2.4 Interior Design
    • 2.5 Flat Vector Clipart
    • 2.6 Website UI Design
Image 5
  • 5. Tools & Use Cases
    • 5.1 Analytics
    • 5.2 Business Productivity
    • 5.3 Customer Support
    • 5.4 Content Creation
    • 5.5 Marketing
    • 5.6 Product Design
    • 5.7 Sales
    • 5.8 Software Engineering
    • 5.9 Utilities
 Image 6
  • 6. Automating with AI
    • 6.1 Getting Started with Automation
    • 6.2 The Basics of Automation
    • 6.3 Planning Automation
    • 6.4 Freeform Tasks
    • 6.5 Classification Tasks
    • 6.6 Summarisation Tasks
    • 6.7 Translation Tasks
    • 6.8 Sentiment Analysis Tasks
    • 6.9 Recommendation Tasks
    • 6.10 Extraction Tasks
    • 6.11 Structured Tasks
 Image 7
  • 7. Chatbots Powered by AI
    • 7.1 Custom Chatbots
    • 7.2 Prompt Chatbots
    • 7.3 Context Chatbots
    • 7.4 Model Chatbots
 Image 8
  • 8. ChatGPT Plugins
    • 8.1 ChatGPT Plugins Use Cases
    • 8.2 GPTs
Image 9
  • 9. Code Interpreter
    • 9.1 Intro to Code Interpreter
    • 9.2 Advanced Data Analysis (Enterprise)
 Image 10
  • 10. Workflows & Agentic Workflows
    • 10.1 AI Workflows for Marketers
    • 10.2 AI Workflows for Designers
    • 10.3 AI Workflows for Copywriters
    • 10.4 AI Workflows for Entrepreneurs
    • 10.5 AI Workflows for Developers
    • 10.6 AI Workflows for Business
    • 10.7 AI Workflows for Educators
    • 10.8 AI Workflows for Video
    • 10.9 AI Workflows for Music
    • 10.10 AI Workflows for General Use
    • 10.11 Agentic Workflows
    • 10.12 Frameworks for Agentic Workflows
    • 10.13 n8n for Workflow Automation
    • 10.14 n8n Automation Templates
    • 10.15 Introducing Manus
    • 10.16 Agent2Agent (A2A) Protocol
    • 10.17 Model Context Protocol (MCP)
    • 10.18 Agentic AI vs. Generative AI
    • 10.19 ChatGPT Agent
 Image 11-1
  • AI in Marketing
    • 11.0 DEEP DIVE - AI in Marketing
    • 11.1 Introduction to AI in Marketing
    • .2 Prompting for Marketers
    • 11.3 Email Marketing
    • 11.4 Affiliate Marketing
    • 11.5 Social Media Marketing
    • 11.6 Market Research
    • 11.7 PPC Marketing
    • 11.8 Public Relations
    • 11.9 Storytelling in Marketing
    • 11.10 Search Engine Optimisation
    • 11.11 Influencer Marketing
    • 11.12 How to Make an AI Influencer
    • 11.13 AI in Packaging Design
    • 11.14 Use AI to Design Professional Brands
    • 11.15 Capstone Project: AI-Powered Marketing Strategy and Solution
  • ChatGPT Prompts for Marketers
    • 1. General
    • 2. Email Marketing
    • 3. YouTube Marketing
    • 4. Customer Support
    • 5. Search Engine Optimisation (SEO)
    • 6. Twitter Marketing
    • 7. Website
    • 8. Copywriting
    • 9. Social Media
    • 10. LinkedIn Marketing
    • 11. Facebook Ads
    • 12. Influencer Marketing
    • 13. Content Marketing
    • 14. PR Marketing
    • 15. Chatbots
 Image 11-3
  • AI in Business Analysis
    • 11.0 DEEP DIVE - AI in Business Analysis
    • 11.1 Introduction to AI in Business Analysis
    • 11.2 Core AI Technologies for Business Analysis
    • 11.3 Data Handling and Preprocessing for AI
    • 11.4 Predictive Analytics and Forecasting with AI
    • 11.5 AI for Customer Segmentation and Behavioral Analysis
    • 11.6 AI-Driven Decision-Making in Business
    • 11.7 Automation of Business Processes Using AI
    • 11.8 Natural Language Processing (NLP) for Text Analysis in Business
    • 11.9 AI-Enhanced Data Visualization and Reporting
    • 11.10 Ethical Considerations and Limitations of AI in Business
    • 11.11 Capstone Project: AI-Powered Business Solution
    • 11.12 Prompts for Business Analysis
Image 11-4
  • AI in Project Management
    • 11.0 DEEP DIVE - AI in Project Management
    • 11.1 Introduction to AI in Project Management
    • 11.2 AI for Project Planning and Scheduling
    • 11.3 AI for Risk Management
    • 11.4 AI for Project Monitoring and Performance Tracking
    • 11.5 AI for Resource and Budget Management
    • 11.6 AI for Task Automation and Workflow Management
    • 11.7 AI in Agile Project Management
    • 11.8 AI for Stakeholder Communication and Reporting
    • 11.9 Ethical and Regulatory Considerations in AI-Powered Project Management
    • 11.10 Case Studies: AI in Real-World Project Management
    • 11.11 Capstone Project: AI-Enhanced Project Management Solution
    • 11.12 Prompts for Project Startup
    • 11.13 Prompts for Managing a Project
 Image 11-5
  • AI in Change Management
    • 11.0 DEEP DIVE - AI in Change Management
    • 11.1 Introduction to AI in Change Management
    • 11.2 Understanding Organizational Change and AI's Role
    • 11.3 AI-Driven Change Strategy Development
    • 11.4 AI for Communication and Engagement during Change
    • 11.5 AI for Monitoring and Measuring Change Progress
    • 11.6 AI in Risk Management during Change
    • 11.7 AI for Automating Change Processes
    • 11.8 AI-Enhanced Leadership during Change
    • 11.9 Ethical Considerations in AI-Driven Change Management
    • 11.10 Case Studies and Applications of AI in Change Management
    • 11.11 Capstone Project: AI in Change Management Strategy
    • 11.12 Prompts for Change Management
 Image 11-2
  • AI Cyber Security
    • 11.0 AI Deep Dive - Cyber Security
    • 11.1 Introduction to AI in Cyber Security
    • 11.2 Fundamentals of Cyber Security
    • 11.3 Machine Learning Techniques in Cyber Security
    • 11.4 AI-Powered Threat Detection
    • 11.5 AI in Incident Response and Management
    • 11.6 Challenges and Limitations of AI in Cyber Security
    • 11.7 Ethical and Legal Considerations
    • 11.8 Future Trends and Emerging Technologies
    • 11.9 Hands-On Labs and Practical Exercises
    • 11.10 Conclusion and Next Steps
    • 11.11 Prompts for Cyber Security
  • White Paper - AI-Powered Threat Detection & Prevention
    • 1. Introduction to AI-Powered Threat Detection and Prevention
    • 2. Fundamentals of Articial Intelligence in Information Security
    • 3. AI-Powered Threat Detection Techniques
    • 4. AI-Powered Threat Prevention Strategies
    • 5. Challenges and Limitations of AI-Powered Threat Detection and Prevention
    • 6. Implementing AI-Powered Threat Detection and Prevention Systems
    • 7. Best Practices for Information Security Professionals
    • 8. Conclusion
  • Quantum Computing Demystified - A Practical Guide for Enterprises
    • 1. Introduction to Quantum Computing
    • 2. Basics of Quantum Mechanics
    • 3. Quantum Computing Hardware
    • 4. Quantum Algorithms for Enterprises
    • 5. Quantum Computing Use Cases in Enterprises
    • 6. Quantum Computing Implementation Strategies
    • 7. Overcoming Challenges in Quantum Computing Adoption
    • 8. Realizing the Potential of Quantum Computing
    • 9. Conclusion and Next Steps
 Image 11-6
  • AI in Healthcare
    • 11.0 DEEP DIVE - AI in Healthcare
    • 11.1 Introduction to AI in Healthcare
    • 11.2 AI for Diagnostics and Medical Imaging
    • 11.3 AI in Precision Medicine and Personalized Treatment
    • 11.4 Natural Language Processing (NLP) in Healthcare
    • 11.5 AI for Predictive Healthcare and Risk Management
    • 11.6 AI in Clinical Decision-Making and Treatment Optimization
    • 11.7 AI in Healthcare Operations and Management
    • 11.8 AI for Telemedicine and Remote Healthcare
    • 11.9 Ethical and Regulatory Considerations in AI for Healthcare
    • 11.10 Case Studies: AI in Healthcare
    • 11.11 Capstone Project: AI-Powered Healthcare Solution
    • 11.12 Prompts for Healthcare
Image 11-7
  • AI in Education
    • 11.0 DEEP DIVE - AI in Education
    • 11.1 Introduction to AI in Education
    • 11.2 AI-Powered Personalized Learning
    • 11.3 AI for Student Assessment and Feedback
    • 11.4 AI in Educational Content Creation
    • 11.5 AI in Student Support and Engagement
    • 11.6 AI in Administrative Efficiency
    • 11.7 AI for Teacher Support and Professional Development
    • 11.8 Ethical Considerations and Challenges in AI-Driven Education
    • 11.9 AI for Special Education and Inclusion
    • 11.10 AI in Lifelong Learning and Professional Training
    • 11.11 Capstone Project: Designing an AI-Powered Educational Solution
    • 11.12 Future Trends and Innovations in AI for Education
    • 11.13 Prompts for Education
 Image 11-8
  • AI in Banking & Finance
    • 11.1 Introduction to AI in Banking & Finance
    • 11.2 The Current Landscape of AI in Financial Services
    • 11.3 AI Technologies & Tools for Banking & Finance
    • 11.4 Practical Use Cases & Interactive Exercises
    • 11.5 Ethical, Security & Regulatory Considerations
    • 11.6 Future Trends & Innovations in AI for Finance
    • 11.7 Leveraging Microsoft Co-Pilot
    • 11.8 Prompts for Banking & Finance
    • 11.9 Course Summary & Next Steps
 Image 12
  • Library of Resources
    • 12.1 15,000+ Prompt Library
    • 12.2 White Paper - 12 Roles/Personas
    • 12.3 Artificial Intelligence - Exploring Technical Frontiers
    • 12.4 AI Chatbot Handbook - Customer Service Automation
    • 12.5 AI-Powered Threat Detection and Prevention
    • 12.6 Quantum Computing Demystified - A Practical Guide for Enterprises
    • 12.7 n8n Reference Guide
    • 12.8 White Paper - AI Skills Development Across the Enterprise Workforce
    • 12.9 White Paper - Framework for Implementing Agentic Workflows Across an International Organization
 Image 13
  • AIP Mock Exam - Exam Design
    • Introduction
    • Exam Structure
    • Exam Content
    • Scoring System
    • Exam Administration
  • Guidance for Candidates
  • Appendix A: Analysis of syllabus topic and questions styles
  • Appendix B: The examination booklet (only relevant for paper-based exams)
  • Appendix C: Example question styles
  • AIP MOCK EXAM: 60 questions in 60 minutes
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